Also written by Joe Meloni:
Small businesses say audience targeting, content marketing key to effective web campaigns
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How content marketing pays for itself: Three-quarters of businesses spending more on content in 2012

contentlead.com

A report found that 71 percent of companies using content marketing will spend more money on the creation of blogs, articles and other forms in 2012. With so many small businesses pursuing better web marketing campaigns, those relying on content marketing are seeing enough success to spend more.