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Blogs Influence Women's Shopping Experience

Since women turn to online sources for information during critical times in the purchase decision process, marketers might benefit from knowing that 35% turn to sources at the beginning of the process and 42% at the end to narrow their choices, according to BlogHer's Fifth Annual Women and Social Media study.

The study identifies emerging platforms that women use to gain information about products and services. It also traces the connection to specific media channels and analyzes the influence of each on purchase behavior.

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