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About the sponsor
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What is PostRelease?
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Featured Articles
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Going ‘Native’? 10 Things You Need to Know About the Hottest Trend in Advertising
Explore business2community.com (Mar 1 2013)
Native advertising and content marketing have become so widespread that governing bodies like the IAB are starting to contemplate issuing standards and best practices for the industry. In a recent IAB town hall meeting, attendees reached a collective agreement that core values like preserving reader trust are paramount to the continued success and scalability of this movement. I’ve outlined this and nine other themes to consider when shaping a content or native ad strategy. Whether you are a marketer, publisher or agency, considering these themes will increase your chances of executing a content-driven strategy with success.
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PostRelease Changes Name to Nativo to Reflect Development of New Technologies Enabling Deployment and Management of Native Advertising Across Desktop and Mobile Media Properties
Explore PR Newswire (Feb 28 2013)
LOS ANGELES, Feb. 28, 2013 /PRNewswire/ -- PostRelease, a leading innovator in native advertising technology, has announced it is changing its name to Nativo to reflect the growth, evolution and expanded capabilities of the advertising platform. The original concept behind PostRelease, a play on the phrase "press release," was to automate the insertion of sponsored posts in communities and blogs. The technology now enables the automated placement of a wide variety of sponsored or promoted content into any type of site across desktops, tablets and mobile devices. The new name reinforces the platform's focus on enabling native advertising.
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Content Marketing Should Never Be Advertising
Explore business2community.com (Feb 26 2013) Content Marketing
The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that’s inherently in conflict with itself. The main problem is with the word “Advertising.” However, the concept of “Native” is headed in the right direction in regards to addressing context for audiences, rather than the unwanted interruption of ads. Before anyone gets cranked up, let me explain a few things. I’ve been thinking about this for awhile. There are all kinds of reactions to the term Native Advertising, but I find most of them to be surface. We need to look deeper to how the model could work – without deception or trickery. Or any illusory benefits will fade fast. And marketers who don’t consider this will find themselves on the short end of the stick.
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Comment Mentions: Content Marketing
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7 Ways to Dominate Your Media Competitor Through Content Marketing
Explore contentmarketinginstitute.com (Feb 23 2013) Content Marketing
I’ve been a publisher for 13 years now. Today, I spend my time teaching brands how to become publishers. I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores. In this post, I’m going to share with you secrets that my publishing friends just don’t want you, the non-media company, to hear. Don’t get me wrong… you’d learn about these publishing tips at some point… but even using a few of the points below may send a shudder down the spine of the leading trade media company in your industry. I believe each one of these tips are game changers for your content marketing program.
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Comment Mentions: Content Marketing
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Why your brand should get creative now with visual content marketing
Explore Econsultancy (Feb 21 2013) Content Marketing
According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity. Here are three reasons why some of that creativity should be visual, regardless of your brand or industry.
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Comment Mentions: Content Marketing Pinterest
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Your small business' new best friend
Explore Marketing and Media in South Africa (Feb 20 2013) Content Marketing
So your business plan is ready and working and you're rearing to start your dream venture. Or maybe you've just started one and you're desperate to crank your marketing efforts up a few notches. Meet Content Marketing, the current "It" girl in marketing circles, and the new best friend of successful entrepreneurs and small business owners.
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Comment Mentions: Content Marketing
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Increase Your Online Presence Through Content Marketing
Explore dailydealmedia.com (Feb 18 2013)
Businesses have been using content writing as a way to attract visitors to their Websites and promote sales for a while now. Though the methods of content creation and posting have changed and adapted with the evolving nature of the Internet over the last few years, content still plays a valuable role in an overall marketing strategy.
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Comment Mentions: Content Marketing
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How Will You Be the Content Marketing Champion in 2013?
Explore business2community.com (Feb 16 2013) Content Marketing
For those working in marketing, I’d like to think that most are implementing a content marketing strategy. If not, I hope you have one planned for this year. Those already executing a successful content marketing strategy know there’s a pretty good chance that your competitors are as well. However, if you’re not, there’s big chance you will be left behind in the marketing race.
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Comment Mentions: Content Marketing
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PostRelease
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PostRelease Hires New Senior Vice President of Business Development
Explore PostRelease (Nov 8 2012)
by Postrelease
LONG BEACH, Calif. November 8, 2012, PostRelease, an advanced native advertising platform, today announced the company has appointed Jason Kalin as Senior Vice President of Business Development. In this role, Kalin’s responsibilities include facilitating relationships with publishers and ad networks by offering PostRelease as an immediate and easy multi-screen solution for native ad placement across desktop and mobile sites.
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PostRelease President & CEO Justin Choi will present at the 2012 IMA Conference (September 20-22)
Explore PostRelease (Sep 14 2012)
by Cathy
PostRelease President & CEO Justin Choi will present at the 2012 IMA Conference (September 20-22). His session titled, ''Why Native and Content is the Future of Advertising,'' will discuss trends in advertising towards native placement and content marketing and why it will grow to be a major driver of digital advertising. For more information, visit http://imanetwork.org/2012conference.
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PostRelease is a proud sponsor at Content Marketing World September 4-6, 2012
Explore PostRelease (Aug 9 2012)
by Cathy
This year PostRelease will be sponsoring at CMW 2012. If you are attending, don't forget to drop by our booth #11 for a demo of our revolutionary content marketing technology and have some coffee on us! We've reserved a Starbucks Gift Card for you at our booth. Content Marketing World 2012 takes place on September 4 – 6, 2012 at the Columbus Convention Center, Columbus, Ohio. Content Marketing World is the largest gathering of content marketing professionals in the world. This year, over 1,000 marketing and PR professionals from over 20 different countries will attend the content marketing event of the year.
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Case Study: My Pinteresting Wife
Explore PostRelease (Mar 9 2012) Content Marketing , Pinterest
by Tyler Tanaka
I signed up for Pinterest last year to learn how my wife was using this new "women's social network". I was fascinated that she was so engrossed in the platform and found real joy by posting and interacting with others in the site. Her time spent on Facebook was dramatically reduced soon after creating her account. At first I was surprised to see that it was just pictures that you placed in various folders and to be honest was shocked at the level of passion that women across the country had for this new property.
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